McElhanney Brand Recognized with SMPS Marketing Communications Award of Excellence

McElhanney's brand

The green ‘M’ rises to the top!

The McElhanney Brand Book and its digital Brand Hub was awarded a Marketing Communications Award of Excellence from the Society of Marketing Professional Services (SMPS) in the Corporate Identity Rebranding category.

Since our company’s founding in 1910, our brand has undergone many changes as it grew and adapted to industry advancements. When McElhanney split into separate companies in 1988, our brand strategy was also divided which challenged staff and puzzled some clients.

After merging into one company again in 2019, we knew we needed to reunite our brand strategies into one that was more consistent, recognizable, and clear. That’s why we created our new and improved Brand Book and Hub!

The new brand book includes guidelines on how to use logos, icons, fonts, colours, photography, language, and more.

Congratulations to the Marketing & Communications team for producing this valuable resource and for this incredible win! This award recognizes our brand update and Brand Book as an example of top-tier marketing practices among professional consulting firms across the US and Canada.

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